German classics,
made halal.
Kamar is a family company from Gehlenberg in northern Germany that has produced halal meats for over 20 years — Bratwurst, Viennese sausages, cold cuts, sucuk and the Yamini snack salami. Its promise is the category in one line: ‘Halal made in Germany’ — German product standards and genuine halal certification in the same product, now on supermarket shelves.
A website that proves
what the label claims.
We built the whole website and its UI/UX in three languages — and consulted on the piece most agencies can’t touch: the halal certificates. For a brand whose entire positioning rests on certified compliance, the certification had to be handled correctly and shown convincingly — the HaPI certificate sits in the main navigation, not in a footnote.
What we built
The website
The full digital home for the brand — company, products, FAQ, certificate and contact — built end to end.
UI/UX
A shopper-first flow: see the product, trust the certificate, find it in your supermarket — warm food photography over clean structure.
Trilingual by design
German, English and Turkish — the three languages of Kamar’s actual shoppers, switchable on every page.
Product architecture
Six lines — Sucuk, Salare, Bratwurst, Pullo, Sosis and the Yamini snack — each with its own page, not a buried PDF catalogue.
Halal-certificate consulting
Guidance on the halal certification itself — and on presenting it so the HaPI certificate is visible, downloadable and checkable, not fine print.
Trust design
‘Halal made in Germany’ is a claim that invites scrutiny — so the site answers it: certificate up front, FAQ for the hard questions, family story behind it.
Building a brand
on trust?
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