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Home / Services / Lead Generation & Performance Marketing
Service / A pipeline that compounds

Lead Generation & Performance Marketing

One growth engine — outbound, paid media, funnels and CRO — that finds, warms and converts the right buyers, instrumented end to end and measured to the ringgit and euro.

What we deliver
  • 01
    Outbound systems

    Human-sounding cold email & LinkedIn, researched and personalised.

  • 02
    Paid media

    Google, Meta & TikTok — built around ROI, not reach.

  • 03
    Landing & funnels

    Mapped to each campaign, optimised for one outcome.

  • 04
    Conversion optimisation

    Lift the numbers that move revenue.

  • 05
    Lifecycle & nurture

    Email & WhatsApp sequences to booked calls.

  • 06
    Analytics & attribution

    Server-side tracking — every touch measured.

Stack
InstantlyClayGoogle AdsMetaGA4CRM
Qualified

Not noise

ROI

Led, not reach

Tracked

Server-side

Lower

CAC

In action

See it work

Leads moving down a tracked funnel.

Pipeline Live
Visitors12,480
Leads3,210
Qualified880
Customers214
Leads moving down a tracked funnel
Different markets, different playbooks

Lead generation, by industry

There’s no one way to fill a pipeline. We pick the channels and motion that fit your market — here’s how that looks across a few.

B2B & SaaS
Outbound · LinkedIn · Demos

Targeted account lists, personalised multi-channel sequences, and meetings booked straight to your calendar.

Account listsSequencesDemo booking
E-commerce & DTC
Paid social · Retargeting · Capture

Meta & TikTok ads into lead magnets and flows that turn browsers into subscribers and buyers.

Paid socialLead magnetsEmail/WhatsApp flows
Clinics & services
Local SEO · Reviews · WhatsApp

Show up locally, win trust with reviews, and capture every enquiry the instant it arrives.

Local SEOReview engineInstant intake
Halal & Muslim-market
CTWA · Community · Creators

Click-to-WhatsApp ads, an engaged community and the right creators — on the channels your market actually uses.

Click-to-WhatsAppCommunityCreators
Real estate & high-ticket
Magnets · Nurture · Qualify

Lead magnets and long nurture sequences that warm high-intent buyers until they’re ready to talk.

Lead magnetsNurtureScoring
Events & education
Webinars · Funnels · Reminders

Registration funnels, reminder sequences and follow-up that fill seats and convert attendees.

Webinar funnelsRemindersFollow-up

How the leads flow

Two engines, one pipeline
Outbound · Cold-to-bookedOutbound
Research the accountFit, trigger & the right person
Personalise the messageTailored to them, not a blast
Multi-channel reachEmail, LinkedIn & WhatsApp
Follow up automaticallyUntil a real reply lands
Meeting bookedStraight to your calendar
Cold outreach that lands real conversations
Inbound · Click-to-qualifiedInbound
Ad or contentWhere the intent already lives
Landing pageBuilt to convert the click
Lead magnetCaptured, never lost
Auto-nurtureWarmed up while you sleep
Scored & routedHot leads to sales, now
Attention turned into qualified, sales-ready leads
Where we run your ads

Meta, Google & LinkedIn — run as one engine

Each platform does a different job. We run them together so demand, intent and B2B reach compound instead of competing for the same budget.

Meta
Facebook · Instagram · WhatsApp

Demand creation and retargeting where your market spends its attention.

Creative-ledRetargeting & lookalikesClick-to-WhatsApp
Google
Search · Shopping · YouTube · Pmax

Capture the people already searching for exactly what you sell.

Search & Performance MaxShopping feedsYouTube & remarketing
LinkedIn
B2B targeting · Lead gen

Reach decision-makers by role, company and industry — not guesswork.

Job-title & companyLead-gen formsAccount-based
Hope is not a pipeline

Referrals are a gift. They are not a growth plan.

Waiting on word-of-mouth means your revenue depends on luck and timing you don’t control. A real pipeline is built on purpose — and it compounds.

Predictable
Know how many conversations you’ll have next month, not just this one.
Compounds
Every campaign and asset keeps working long after you build it.
Right-fit only
Targeted outreach and capture, so you talk to buyers, not tyre-kickers.

Stop hoping, start filling the pipeline.

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Let's build

Build something
worth trusting.

Tell us what's slowing your business down. We'll show you the system that fixes it — and how fast.

Emailinfo@ummah-collective.com
Phone+60 11 3326 2709
StudioKuala Lumpur · Berlin