& Haircare
& Haircare
Premium halal beauty,
with nothing to apologise for.
Halal beauty is one of the fastest-growing categories in the world — and one of the most under-served at the premium end. ANAAKA is the answer: a halal-certified skincare and haircare house with European formulas, made in Italy, dermatologist-approved and clean by design — cruelty-free, and free from alcohol, parabens, sulphates and silicones. We helped build it from the identity up, so premium halal feels aspirational, never a compromise.
From a European brand
to a Kuala Lumpur flagship.
With the brand built, the real work was market entry — taking ANAAKA into Malaysia from zero local presence. Over 16 months we built the full ecosystem: a Shopify storefront, analytics and tracking, a content and social engine, and a go-to-market plan. Then we made the brand physical — a flagship store at TRX, a retail activation at SEIBU KL, and Anzalna Nasir as brand ambassador.
What we built
Brand & identity
Name, positioning, packaging story and the visual system for a premium halal house.
E-commerce
A conversion-built, multilingual Shopify store — fast, and made to sell.
Analytics & tracking
Full measurement, so every channel and every ringgit of spend is accountable.
Content & social
A content engine and social presence — @anaaka.official — that compounds.
Market-entry strategy
The plan to take a European brand into Malaysia from a standing start.
Retail & activation
A flagship at TRX and a retail activation at SEIBU KL, with a national ambassador.
From zero Malaysian presence to category leader — and 4,980 clicks in the first 24 hours of a single social push. Proof that a brand built as an asset keeps paying back.
The range
- ✓Overnight Revitalizer
- ✓Priming Anti-Aging Day Cream · SPF 15
- ✓Firming Anti-Aging Serum
- ✓Radiance-Boosting Eye Serum
- ✓Foaming Cleanser & Make-up Remover
- ✓Shampoo & Conditioner · Natural Hair
- ✓Shampoo & Conditioner · Coloured Hair
- ✓Overnight Revitalizing Mask
- ✓Hair Spray Perfume
- ✓The Complete Lifestyle Collection
The flagship
Digital first, but not digital only. In 2025 ANAAKA went physical with a flagship counter at SEIBU, TRX Mall — the Japanese luxury department store in Tun Razak Exchange, Kuala Lumpur’s new financial and luxury district. A backlit digital product wall, the full range merchandised in the brand’s signature black & rose-gold, and national ambassador Anzalna Nasir extending the reach. Proof that a brand built as a digital asset can command premium physical retail.
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