The Berlin agency where our founder built brands for eight years — reaching Germany’s multicultural communities with full-service campaigns, long before ‘cultural marketing’ had a conference circuit.
Marketing for the Germany
most agencies miss.
AR City Media is a Berlin ethno-marketing and full-service agency: campaigns, video, social media, recruiting and digitalisation, with one specialty at the core — kulturspezifische Kommunikation. Millions in Germany live and decide in Turkish, Arabic and other languages; AR City Media built its entire practice on reaching them properly, not via translation.
Where UC’s standards
were forged.
From 2014 to 2022, our founder built brands here — carrying campaigns for BARMER, IHK Dresden and Eurogida among others, inside German compliance and enterprise sign-off culture. When Ummah Collective was founded in Kuala Lumpur in 2022, it inherited exactly this DNA: European delivery standards plus genuine cultural fluency — now applied to new markets.
What the Berlin years covered
Ethno-marketing as the specialty
Cultural awareness for audiences with Migrationshintergrund — knowing how and where to reach Germany’s Turkish- and Arabic-speaking communities.
Full service, one partner
Campaigns, video production, social media, recruiting and digitalisation — ‘like your own marketing department, only more effective’.
Enterprise campaigns
BARMER — ethno-marketing campaigns to win Turkish-speaking members for one of Germany’s largest statutory insurers.
Public institutions
IHK Dresden — communications and creative cinema advertising for the Dresdner Filmnächte am Elbufer.
Retail & FMCG
Eurogida — retail branding and campaigns for the German-Turkish supermarket group.
The bridge to UC
Cultural fluency, enterprise discipline, full-service delivery — the standards Ummah Collective was founded on in 2022.
Want this craft
on your brand?
Tell us what's slowing your business down. We'll show you the system that fixes it — and how fast.